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The implications are enormous: if people are already cutting the internet cord with comparatively unsatisfying 4G connections, then it’s likely that more of them will cut the cord when 5G bandwidth arrives. _ This new bandwidth will enable new connected experiences that we haven’t begun to imagine, but it also means that people will be able to stream Netflix, YouTube, Hulu and the rest of the video services from their smart phones to the big screen on the living room wall-no cable connection required, no buffering expected. We saw it with home land lines, and now we’re seeing it with home internet service. are abandoning their home internet service in favor of connecting only via smartphone (this number is from our friends at Pew). In what Fortune recently called “the third wave of cord cutting,” as many as one in five households in the U.S. It’s even more if you include Spanish-language broadcast like Telemundo and Univision.ĪTSC 3.0 has not yet arrived, but it started testing in Phoenix last April.Ĭutting the internet cable cord is already happening
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If the average mid-sized city has ABC, CBS, NBC, Fox, the CW and a local PBS station, each of whom can send, say, four UHD channels, then people will have 24 channels of content free over the air, eliminating the need to subscribe to cable or satellite in order to get your local news or the latest episode of Dancing with the Stars.
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In the near future, with ATSC 3.0, ABC will be able to beam out multiple channels in ultra-high definition to televisions, mobile devices like phones and tablets, and even into moving cars. Today, for example, your local ABC affiliate can beam out one standard definition signal that looks crappy on your hi-def big screen TV, and you can’t even get it on your iPad.
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It has been possible to put an antenna on your roof to capture broadcast signal for decades, but with a new advanced television technology called ATSC 3.0, you’ll simply buy a converter that will be as easy to install as a Roku box today.ĪTSC 3.0 (say it three times, fast) increases the capacity of over-the-air broadcast by orders of magnitude.
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This new bandwidth will enable new connected experiences that we haven’t begun to imagine, but it also means that people will be able to stream Netflix, YouTube, Hulu and the rest of the video services from their smart phones to the big screen on the living room wall-no cable connection required, no buffering expected.īut what about local TV and broadcast news? The transition to 5G increases that number 1,000-fold to one million devices per kilometer. With today’s 4G mobile data, as new Verizon CEO Hans Vestberg recently shared in the Wall Street Journal, 1,000 devices can connect per kilometer. The trends are: 5G mobile data connections, ATSC 3.0, a new form of cable cutting, and superabundance.ĥG is not just 20 percent better than 4G: it’s 1000 times better
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This is also true of the smaller cable companies, but given its dominance the impact is likely to be biggest on Comcast. Four colliding trends are likely to accelerate the disruption and decay of Comcast’s entire business-not just cable TV. They’ll evolve, I thought, but they’ll be fine. However, Comcast still owns the big pipe, internet service, through which all streaming services surge. Younger people in particular, unless they are big sports fans, don’t bother to subscribe (cord-nevers). Sure, cord-cutting and cord-shaving are eroding cable TV. Chief strategy officer Brad Berens explains.įor years I’ve thought that-while Comcast’s cable television business had a future that made polar bears wince in sympathy-its lock on the cable internet business made the company invulnerable.